HOW TO WRITE THE PERFECT ABOUT PAGE

HOW TO WRITE THE PERFECT ABOUT PAGE

During the past two years, while working with creatives on their websites and having had to write infinite about pages, I came across the one main dilemma we all face; articulating ourselves into words while making sure it is honest and a true reflection of who we are without coming across too blunt or too self-absorbed yet subtly stating our expertise in this or that area while still sounding like the girl (or boy) next door.

No pressure right?

To add even more, your about page is seemingly the most important page on your website (raise your hand if you’re like me and always, always go the about page first…oh, I see, that’s almost everyone ey?)
It is the very first window that offers a view into the home of your business.
It is also going to be the determining factor whether we want to linger around a little longer. But sitting down and writing the perfect about page has never been easy, and that’s why I’m sharing a few tips on how to start and what to look out for when writing the perfect about page. Are you ready?

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1. Grab their attention

A photo, a quote or an opening line that is original and interesting are all different ways to capture the eye of your audience and keep them intrigued.
Be bold and don’t be afraid to be just you – stating something that is unique to who you are or what you do will certainly be a good starting point for the perfect opening line.

Be careful of quotes, though. Some have been used so many times on social media that it is probably popular with the majority of the creative industry and won’t do you any good. I have a quote on my about page (just before you call me a hypocrite!) but it was something I found in a book and that truly resonated with me and captured what I wanted to say.

An opening phrase like; “I started this craft when I was 18 years old, after which I continued its studies at this university….” we’ve heard many times before, and although that might be true, it has no original charm to keep your reader entertained.
Open with something that graces your audience with imagination and creativity.

“The tree in our backyard is the root of why I’m doing what I am. Every Summer I would climb to the top, breathe in the fresh air and dream about one day doing this”

Now that sounds more enchanting, doesn’t it? Choose something that is true, simple and interesting and you’ve got yourself an opening line!

2. Be you

Sounds easy enough, right? Social media has convinced us that how we present ourselves online should be the “perfect you” version, doing perfect things and only show and tell that which the world considers cool and worthy.
Wrong. Being you should be the easiest thing ever and writing your about page should reveal just that. Tell a funny story, confess something about yourself and be utterly honest and true to who you are. Potential clients will undoubtedly feel that they can trust you. As if you have invited them into your home and showed them honest hospitality; something they will appreciate and value.

3. Keep it short and simple

We know that the story leading up to this moment in your life is a wonderful tale to tell, but if your readers need to scroll down at least four times to your about ending; you’ve spilt too many beans!

Your about page is not your life’s journal.

Keep is short and simple. Knowing your audience is the key element here as that will give you an idea of the kind of story they would like to hear and what amuses them. Giving a few background facts is good, but writing a whole chapter about your third year at designing school, is not. Here’s a list of things you can include in your, sweet but short, about page:

– Something about yourself
– Something that inspires you
– Some sort of experience in your profession
– Something funny
– Something that makes you vulnerable (be careful not to put yourself on a pedestal)
– Some commodity of the service or product you offer
– Something that your ideal client would value

4. It is all about them

Of all the things in this blog post, this one is the key point to remember: your about page is actually about your client.
Sure, on the surface it tells a story about you, but dive to the bottom and it should reflect the answer to your client’s question. It should reveal some sort of confidence that you can solve their problem and offer them the product or service they need to resolve their issue.

Last but not least, the minor details (that is still sometimes, somehow the biggest problem).
Make use of tools to aid your grammar to be flawless (I use Grammarly as I mentioned here), and read it over and over again, come back to it after a few days before you edit it again and then, once you are truly satisfied that it speaks your truth and mirrors a few points from above, go ahead and share your story with the world!

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