Every now and again in this buzzing online world, especially when there’s some sort of new social media app hurled into life, I get scared. Why?
Because I’m confronted with the question whether I should climb on board or jump the train and I’m never sure whether I’m making the right decision no matter which decision I go with. It could potentially influence my business in a dangerous way, or, I could miss the opportunity to connect with new and potential clients.

After a lot of trial and error, a bit of research and good experience, I’ve come across a few key observations and questions to ask yourself, to help you determine which platforms to commit to in your creative business journey.
And believe me, these have saved me numerous from clicking the “sign up” button!
Being true to your answers will save you so much time and energy in the future and by doing this, you’ll welcome your business into the community it was supposed to exist in. Get your notebook ready, as here are the five key points to consider before choosing a social media platform for your business:

1. Keep your goals in mind.
What is your goal with this social media platform? Is it to push traffic to your website, serve as an inspirational stage or do you want to be involved with conversation and grow engagement? Try to be completely honest with yourself here; having a lot of followers is not a goal because it is possible to gain thousands of followers without one of them turning into a potential client.
Keep your goals in mind!

2. Determine the level of your devotion
How much time and energy and resources can you spare? Are you equipped to keep up with a fast-paced Twitter feed or is 2 to 3 images per week on Instagram more your speed and style? ¬†Knowing just how much time you’ll be able to commit to a certain platform will make all the difference!

3. Evaluate!
Deciding on your social media platforms should be preceded by some research. Go through a list of popular social media apps, if you’re not already familiar with a few, see what each one offers and decide if it is something your business will benefit from.
Keep your goals in mind!
Facebook and Instagram are platforms that allow you to engage on a more personal level while Pinterest is ideal for businesses that rely on beautiful images if you’re in the food, beauty or fashion industry. Twitter is for fast-paced conversation and breaking news while youtube not only showcases – well, basically anything you want! – but also attracts conversation and discussions.

4. Go where your customers are
Choose platforms where your clients feel at home. Knowing what they like, where they spend time and what inspires them will help you determine which platforms to choose. If you’re dealing with young, trendy millennials then perhaps Snapchat would be the way to go, while Pinterest would be the place for DIY homemakers and creatives – get the picture?

5. Focus your energy
Consider that managing 1 to 2 platforms might just be more effective than trying to manage 3 to 4! Each social media profile demands so much of your time and thinking and creativity and it’s better to manage them efficiently than trying to “stay on trend” and be everywhere at once. Choose your platforms and then fully commit to them – if you cannot commit 100%, then perhaps it’s not for you.

Engage with your social community, whether it is on Instagram, Facebook, Twitter, Snapchat, Pineterst, Youtube or LinkedIn (to name a few!) but keep your goals in mind, set a realistic level of commitment and go where your clients are.
You’ll find that social media has just become a whole lot easier to manage – and a whole lot more fun!

For some great tools to help you kick-start your creative business and conquer social media scheduling, head on over here.

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